Many people hesitate using Google Ads because of the unknown and it can get expensive if not set up correctly. Last week, I did some research and found that the key is the campaign type you use. Many use the campaign type of “search”, which will eat you your budget quickly.
My new campaign for Now Lifestyle is using campaign type of “display”. Here is Google”s definition Display Network:
A group of more than 2 million websites, videos, and apps where your ads can appear.
Display Network sites reach over 90% of Internet users worldwide*. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences(like “young moms” or “people shopping for a new sedan”), in particular locations, and more. *Source: Comscore
To get more information and learn how Google Display Network works, go to https://support.google.com/google-ads/answer/2404190
Mike Ncube is a Google Ads Expert with over 11 years experience and blogs regularly at https://www.mikencube.co.uk/. He is also Founder & CEO of https://www.ncubedigital.co.uk/, a Google Premier Partner Agency.
His article, “7 Answers to the Most Frequently Asked Questions About Google Ads” covers the following topics and I highly recommend that you read this if your considering using Google Ads or just want to learn more:
- How Much Should We Spend?
- What Keywords Should We Bid On?
- When Should We Run Our Ads?
- How Do We Setup Our Ads?
- Where Will Our Ads Appear?
- Should We Hire a Google Ads Expert?
- How Can We Beat Our Competitors?
In Summary, with the changes in Google Ads, do you homework and reconsider using them to promote your products and do it smartly.
Thanks for reading,